What to Include in a Media Kit

If you’ve researched blogging at all or have been blogging for a bit, you’ve probably heard of the term “Media Kit”. A blogger Media Kit is a great tool for growing a profitable blog as it establishes your credibility to brands who are interested in working with you (and paying you!). If you’re wondering how to make a Media Kit as a blogger or an influencer, I’ve got you covered with what to include.

Click here to view the Media Kit for my lifestyle blog.

Even though Blog Like a Gem is a new website as a space for me to share my blogging knowledge, I run an established, profitable lifestyle blog called The Gem.

How to start a blog: One of the biggest tricks to growing a profitable blog is to create a blogger Media Kit. Here's exactly what a Media Kit should include for influencers.

**This post may contain affiliate links (which means I make a small commission when you shop from them at no cost to you) because we all have to pay our bills, and I’d rather keep creating awesome content for you than get a real job. All opinions are my own.**

So what is a Media Kit?

A Media Kit is a visual summary of what your blog is all about, what you’ve accomplished, and how you can deliver value to a brand. A Media Kit is sent to brands when pitching and coordinating partnerships.

What You Should Definitely Include in a Media Kit:

  • Your Name
  • Blog Name
  • Mission Statement (what you blog about and why you blog about it)
  • Brief Bio
  • Email Address
  • Numbers that demonstrate your influence (but not every single stat listed below)

Optional Items to Include

These are things that you can include but aren’t completely necessary. You don’t want your Media Kit to get lengthy, so pick and choose what feels best for your brand/blog/niche.


You should definitely include some numbers on your Media Kit, but this is under “Optional” because you can pick and choose which stats you want to include. Leverage the numbers that work for you and do not feel like you need to include everything on this list! For example, if you only have 20 people on your email list, that’s unnecessary to put in your Media Kit, but if you have 20,000 then go for it!

  • Engagement rate
  • Monthly website pageviews
  • Monthly website users
  • Monthly website bounce rate
  • Individual social media account follower numbers
  • Overall social media account follower number
  • Audience demographics (age, income, locations, gender)
  • Email list open rate
  • Email list subscriber number
  • Growth rate (ex; “The number of people The Gem reaches is growing by an average rate of X% every month”)


  • Speaking engagements
  • Press features
  • Guest posts
  • Appearances
  • Awards

Other Details

  • Tagline
  • Past collaborations
  • Short testimonials from past partnerships and projects
  • Skillsets or applicable past experience (photography, speaking, storytelling, marketing, etc.)
  • Services offered (sponsored posts, event hosting, speaking engagements, social media campaigns, social media takeovers, giveaways, professional photography, videos, ad space, etc.)
  • Most popular posts
  • USP – Unique Selling Points (2-3 things that make you unique and stand out from other bloggers)
  • Case study results (ex: “I worked with [brand] and drove $X in sales over 3 weeks”)

Media Kit Templates

These make creating a Media Kit SO easy. All you do is plug in your info and you’re ready to go!

This Post Has 2 Comments

  1. Super smart list Allyn. Show off your wins and also, keep creating and connecting to boost traffic numbers.

    1. Thanks so much, Ryan. I appreciate your support!

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